Responsive web design vs. mobile app development

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Most businesses and organizations have websites, and with the popularity and proliferation of all sizes of mobile devices, a mobile strategy for those websites is more important than ever. If you haven’t already begun to make those decisions about your own organization’s mobile website presence, the time is now.

If your challenge is deciding between a responsive web design (RWD) overhaul of your website or having a mobile application (MA) developed, there are many issues to consider. Each choice has its benefits and its each has its shortfalls; nevertheless, selecting which option works for you and your organization depends on your circumstances. I have included several specific considerations that you should evaluate before you decide which approach will bring you universal mobile device user interaction.

Criteria and considerations

The development dilemma catches up with just about every website stakeholder, ultimately asking yourself if you should you have your website optimized for mobile viewing, or should you start development into a mobile app? The basic principles, costs, implementation time frame, design approach, user experience, performance, and ongoing maintenance are concerns that need to be addressed before making the final decision.

The infographic details the benefits and basics of each design approach, the important differences between mobile websites and mobile applications, highlights some issues with user access in either design method, and also displays the time usages spend on both mobile designs.

 

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